Beyond China: Opportunities in ASEAN

Singapore skylineThe 10 members of the Association of Southeast Asian Nations (ASEAN) tend to be overshadowed by China in discussions of Australia’s trade with Asia. Yet ASEAN is collectively Australia’s second largest trading partner, accounting for 15% of this country’s total trade.

It offers enormous potential for Australian business not only as incomes rise but also as the members move towards economic integration with the formation of the ASEAN Economic Community (AEC) later this year.

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